The petition in support of the Neapolitan pizza makers as UNESCO intangible heritage has reached one million signatures all around the world.
Already enrolled in the Guinness World Records for having won the official world record for the length of 1595.45 meters pizza at Expo 2015, Italy now points to UNESCO. Well yes; Italy claims paternity of the Neapolitan pizza and sends one million and 38 thousand signatures to the UNESCO world headquarters in Paris, after having received support from some cultural and social institutions around the world from London to New York, from Buenos Aires from Sao Paulo to Las Vegas to Japan and Australia. The passion for pizza sees the Americans as the largest consumers of pizza with 13 kg each and Italians at the head of the European ranking followed by the Spanish, the French, the Germans, the British, the Belgians, the Portuguese and by the Austrians.
Neapolitan pizza, was officially recognized as a traditional specialty guaranteed by the European Union, but food piracy and misappropriation of identity, very common for Italian food, pushed the trade associations to reach an international recognition. Every day in Italy are served around 5 million of pizzas for a total of a billion and a half in a year in the 63 thousand pizzerias around the country. It is not a coincidence that today 39 percent of Italians believe that the pizza is the Italian culinary symbol and that pizza is the most known Italian word abroad with 8 percent, followed by cappuccino (7 per percent), spaghetti (7 percent) and from the espresso (6 percent).